About Us


Red Eye Trolling Lures is a Palm Beach County, Florida based fishing lure company, manufacturing and marketing a line of superior aluminum and stainless steel lures. The company was formed as a Florida LLC by Howard Brown, Leo Plasencia and Marty Hatcher. Redeye Trolling Lures has identified several elements that are instrumental to its success:

Miami Boat Show


These elements include: the need to develop a durable and environmentally friendly fishing lure; continue to be a top notch customer service organization that exceeds expectations; keep our pricing competitive and affordable; strive to keep our product solely Made in American, and continue to develop new products based on the needs and suggestions of our customers.

Red Eye Trolling Lures Partners

Marty Hatcher (Right)

Marty Hatcher is the Owner/CEO of Red Eye Trolling Lures. He is instrumental in all aspects of design and development of the products and continues to provide Red Eye Trolling Lures with imaginative ideas and research into new product design. Marty’s extensive background in Aircraft Landing Gear components is vital to the current and future design and developmental stages. With 25+ years experience in the aviation industry, he has developed the necessary skills needed to produce high quality offshore artificial lures.

Marty Hatcher Red Eye

Red Eye Trolling Lures gives back...

Boynton Beach, FL Firefighters

2012 Boynton Beach, FL Firefighters Benevolent Association and NFL Alumni “Caring for Kids” charity. April 14, 2012.

Boynton Beach, FL Firefighters

Boynton Beach, FL Firefighters Benevolent Association and NFL Alumni “Caring for Kids” charity. April 23, 2011

Mike Schmidt Winner’s Circle

Partnering Sponsor: Mike Schmidt Winner’s Circle Inventational for the Cystic Fibrosis Foundation –
May 12  to May 14, 2011 in West End, Grand Bahama


Past and Present Sponsorships:

Ft. Lauderdale Boat Show, Miami Boat Show, West Palm Beach Boat Show, North Carolina Fishing Expo, ASA Icast Show, Boynton Beach Firefighters Tornament, Mike Schmidt Cystic Fibrosis Tournament, Jupiter Grand Slam KDW Tournament, KDW Classic West Palm Beach Fishing Club, PAL Police Athletic League Miami.